Sigma Announce Three New Lens Ranges

Sigma have announced they are releasing three different families of lenses. They have made it their mission to fully appreciate the increasingly sophisticated and diverse needs of photographers.

Choosing a lens based on the subject or the desired image is part of the creativity of the photographer. Making the right choice and getting the perfect shot is what it’s all about. It’s not always simple, but it shouldn’t be a chore.

Sigma is organizing all it s interchangeable lenses into three product lines. Each line has its own clearly defined concept, and every lens they develop from now on will be assigned to one of these lines.

C: Contemporary
High-performance, yet compact and lightweight—true all-round lenses.

Featuring the very latest technology, and combining optical performance with compactness, our high-performance Contemporary line covers a wide range of needs.

Incorporating the very latest technology in these lenses, Sigma has solved the difficult problem of keeping size and weight low without compromising on advanced optical performance or utility. High-performance, versatile, compact and superbly portable, the lenses in our Contemporary line can handle landscape shots on your travels, casual snapshots, family pictures, and all sorts of other photo opportunities.

Lens categories:
Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses and more.

17-70mm F2.8-4 DC MACRO OS HSM
Mainly used for general-purpose photography, this everyday lens covers a range equivalent to 25.5-105mm on a 35mm camera. A large-aperture lens that opens up to F2.8, it ’s surprisingly compact in size. Great f or treasured snapshots of travel or family occasions, it a lso handles shots that are a little bit more creative. Designed to be the kind of lens you carry around with you all the time, it delivers simplicity and is so user-friendly that’s sure to satisfy even the most demanding of users.

Features

• Excellent for macro photography - This lens has the minimum focusing distance of 22cm throughout the entire zoom range and a m aximum magnification ratio of 1:2.9. T he size and framing can be adjusted by rotating the zoom ring, making macro photography easier than using a fixed focal macro lens. For further convenience, the maximum magnification ratio at each focusing distance appears on the side of the lens barrel.
• Optical Stabilizer (OS) - Sigma’ s own unique OS (Optical Stabilizer) function is incorporated. It offers effective correction of approximately 4 stops, which makes it possible to compensate camera shake even in macro range photography where a small blur can be easily identified.
• Superior optical performance  - FLD (“F” Low Dispersion) glass, that has a performance equal to fluorite, and SLD (Special Low Dispersion) g lass are used for maximum correction of chromatic aberration. T hree aspherical lenses, including a dou ble-sided aspherical lens together with the latest design, prevent and correct all types of aberrations including astigmatism, achieving high quality images throughout the entire zoom range.
• New material TSC (Thermally Stable Composite) - The new material “TSC (Thermally Stable Composite)”, which has little contractility especially in temperature changes, as well as maintaining firmness, is incorporated into the lens barrel. Com-pared to Polycarbonate which is generally used, TSC has higher elasticity by approximately 25%. S ince thermal shrinkage is low, it has high affinity to metal parts which contributes to high quality product manufacturing. It also allows other parts such as the zoom ring and scaling to be smaller.
• Flare and ghosting conscious design - From an early stage, flare and ghosting are thoroughly measured to establish the design which is resistant to strong incident light such as backlight. Sigma’ s Super Multi-Layer Coating reduces flare and ghosting, and provides high contrast images even in backlit conditions. The supplied pet-al-type hood can be attached to block out extraneous light which has a harmful influence on the ren-dering of the lens and prevents internal reflections.
• Brass made bayonet mount -  This lens incorporates a brass made bayonet mount which has both high accuracy and durability. The special treatment to reinforce its strength is applied to the surface to make it a high quality lens that will easily withstand long-term use.

A: Art
Unbeatable expressive performance—lenses for the artist in you.

Designed with a focus on sophisticated optical performance and tremendous expressive power, our Art line delivers high-level artistic quality. With unsurpassed expressive performance, these lenses reach the high standards demanded by photographers with an artistic, creative inclination. Developed with the maximum emphasis on artistic touch, our Art line lenses are designed to meet the expectations of users who value a creative, dramatic outcome above compactness and multifunction. Along with landscapes, portraits, still-life, close-up and casual snaps, they’ re perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture, s tarry skies, underwater shots and many other scenes.

Lens categories:
Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses and more.

35mm F1.4 DG HSM
Many avid photographers will definitely prefer this 35mm lens to the more conventional 50mm. Using a leading-edge design and state-of-the-art production technology, we’ve honed its performance to the point where it can do full justice to the expressive power of the very latest digital cameras. At low apertures, for example, it can perform like a wide-angle lens, while if it’s opened up to F1.4, it will give the background a pleasing bokeh effect and make the subject pop like a mid-range telephoto lens. What makes this lens so desirable is the wide scope it provides for artistic expression.

Accessories: Lens hood(LH730-03), carrying case

Features:

• Large maximum aperture of F1.4 -This lens has uncompromising high optical performance. 1 FLD (“F” Low Dispersion) glass lens and four SLD (Super Low Dispersion) glass lenses ensure exceptional correction of axial chromatic aberration and lateral chromatic aberration.
• Flare and ghosting conscious design - From an early stage, flare and ghosting are thoroughly measured to establish the design which is resistant to strong incident light such as backlight. Sigma’ s Super Multi-Layer Coating reduces flare and ghosting, and provides high contrast images even in backlit conditions.
• Hyper Sonic Motor (HSM) is incorporated - The lens incorporates HSM (Hyper Sonic Motor) ensuring high speed and quiet AF as well as full-time manual focus override by rotation of the focus ring.
• Rounded diaphragm - The rounded 9 blade diaphragm creates an attractive blur to the out of focus areas.
• Brass made bayonet mount - This lens incorporates a brass made bayonet mount which has both high accuracy and durability. The special treatment to reinforce its strength is applied to the surface to make it a high quality lens that will easily withstand long-term use.

S:Sports
Sophisticated and agile when it comes to capturing action and movement —high-performance lenses for dynamic shooting.

Offering sophisticated optical performance and expressive capabilities our Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want.

With their high-level optical performance and expressive power, these lenses can capture fast-moving subjects, even at distance. This high-performance line also offers a variety of functions to aid the photographer in challenging conditions and scenarios. Besides sports photography, the lenses are also perfect for nature shots featuring birds, wild animals and other creatures, and for capture of aircraft, trains, race cars and more. Another major feature of our Sports line lenses is their wide range of customization functions: using the software provided, all sorts of settings can be tailored to the personal preferences of the photographer.

Lens categories:
Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses and more.

120-300mm F2.8 DG OS HSM
Although high-function digital cameras now deliver improved picture quality at high-ISO settings, adjusting your lens to a large aperture is still the most effective strategy for action shots. And even if you have to take the shots from a less-than-ideal position, as is so often the case when shooting sports or on-stage
action, this zoom lens, with its maximum focal length of 300mm, lets you open up the aperture all the way to F2.8. In other words, when conditions are difficult, this high-performance lens gives you more scope to express yourself in the shots you take.

Accessories: Metal lens hood, case, Tripod Socket TS-51

Features:

• Solid construction for use in harsh condition - This lens is dust and moisture-resistant and designed for use in the harsh shooting conditions of professional use. In addition, the operational feeling of the zoom ring and focus ring improve the overall handling of the lens.
• Flare and ghosting conscious design - From an early stage, flare and ghosting are thoroughly measured to establish the design which is resistant to strong incident light such as backlight. Sigma’ s Super Multi-Layer Coating reduces flare and ghosting, and provides high contrast images even in backlit conditions.
• Hyper Sonic Motor (HSM) is incorporated - The lens incorporates HSM (Hyper Sonic Motor) ensuring high speed and quiet AF as well as full-time manual focus override by rotation of the focus ring.
• Rounded diaphragm - The rounded 9 blade diaphragm creates an attractive blur to the out of focus
• areas.
• Convenient handling - The overall length of the lens does not change during focusing and zooming, ensuring convenient handling. The inner focusing system also eliminates front lens rotation, making the lens particularly suitable for using circular polarizing filters. A removable tripod collar is included as a standard component.
• APO TELE CONVERTER - The addition of Sigma’ s APO TELE CONVERTER produces AF ultra-telephoto zoom lenses respectively.

Based on these new lines, sigma have developed special software (SIGMA Optimization Pro) that can update the lens firmware and adjust parameters such as focus. The focus limiter is also customizable for Sports lenses. Using a special USB Dock, the user will be able to connect the lens to their PC, and, using
easy-to-operate on-screen controls, fine-tune focus and adjust other parameters to suit their personal preferences.

For more information, visit the Sigma website.

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