Four compact lenses from Sony

Press Release:

It’s never been easier for keen amateurs and step-up photographers to explore the creative possibilities of their α digital SLR camera.

A choice of affordably-priced new accessories makes the perfect match for easy-to-use new A380, A330 and A230 models. Four compact interchangeable lenses are joined by a beautifully slim, light external flash that’s ideal for everyday shooting, family gatherings and fun-filled trips away.

There’s also a wider choice of lifestyle-oriented accessories, beautifully styled to look great while they’re protecting your α digital SLR.

Sony DT 50mm f1.8

Portrait lens DT 50mm F1.8 SAM
The SAL50F18 is a light, bright portrait lens offering superb optical performance at a price that’s irresistible to first-time DSLR users. With a wide F1.8 aperture, it’s ideal for capturing crisp, beautiful portraits in natural light with smoothly defocused backgrounds. AF performance is quiet and precise thanks to the inbuilt Smooth Autofocus Motor (SAM).

DT 18-55mm F3.5-5.6 SAM and DT 55-200mm F4-5.6 SAM
There’s a growing choice choice of over 30 affordable, high quality lenses to exploit the limitless creative possibilities of α.

The range is expanded further with two light, affordable new zoom lenses. Both cover a useful range of focal lengths to expand creative options without weighing you down. The two new zooms also offer smooth AF operation thanks to an inbuilt Smooth Autofocus Motor (SAM).

The DT 18-55mm F3.5-5.6 SAM telephoto zoom is an ideal choice for everyday shooting.

It’s complemented by the DT 55-200mm F4-5.6 SAM telephoto zoom that draws distant subjects closer with a maximum focal length equivalent to 300mm (35mm equiv.)

Sony 30mm Macro Lens

1:1 macro lens DT 30mm F2.8 SAM
Under development for Autumn 2009, the SAL30M28 makes 1:1 life-size imaging more accessible than ever before. This small, light macro lens opens up exciting new creative possibilities with a detail-packed view of the world in close-up. High quality optics can focus clearly on flowers, insects and other subjects from as close as 2cm away. There’s also an inbuilt Smooth Autofocus Motor (SAM) for quiet, precise AF performance.

For more information please visit the Sony website.

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